Dr Sim moots `Made in Sarawak’ logo for high-quality locally made products

By Lian Cheng

KUCHING, Dec 8: Minister of Local Government and Housing Datuk Dr Sim Kui Hian plans to get the local business community together to come up with a `Made in Sarawak’ logo to be used on high-quality products that are produced locally.

Dr Sim made this suggestion today after visiting local ultra-modern bedding specialist Dreammaster Sleep Gallery in Jalan Wan Alwi here.

Surprised by the high-standard products of Dreammaster, Dr Sim believed that, like him, there were many Sarawakians who were not aware of high-quality products that are locally made.

“Since we have progressed so well and have come to such a standard, I think it is only appropriate and timely for Sarawak to have its own ‘Made in Sarawak’ brand.

“Otherwise, even our own Sarawakians think all locally made high-standard products are from Kuala Lumpur or West Malaysia.

“In fact, we have been making high-quality products, and we should export to Kuala Lumpur and other parts of the world,” said Dr Sim to reporters covering his visit.

Dr Sim (yellow shirt) at Dreammaster Sleep Gallery. From left are  Temenggong Tan Joo Phoi, Dreammaster director Ong Sia Leong and Hilarion Chai, general manager Jayne Tan and director Brian Ong.

He said the proposed logo would not only be meant to show that the products are made in Sarawak but most important of all, the logo should mean ‘high quality’ or `quality compatible to international standard’.

“I will suggest to the Chamber of Commerce and get them together and find a design so that the ‘Made in Sarawak’ logo is not only a strong symbolism of products made in Sarawak but to be known as quality of international standard,” he enthused.

He said the Sarawak government and the business community should work together to achieve such an initiative.

Dr Sim emphasized that only products of certified international quality be allowed to use the logo.

He reckoned such a logo was necessary because whenever `Made in Malaysia’ was used, there was a general perception that the products were from Peninsular Malaysia.

“Like oil and gas, it is ‘Made in Sarawak’, not Malaysia,” said Dr Sim. — DayakDaily