KOTA KINABALU, July 21: Ai-CHA celebrates the opening of its 200th outlet across Borneo, marking a major milestone for the brand and reinforcing its position as Borneo’s number one ice cream and tea. What began with a single outlet at Ai-CHA Centre Point, Kota Kinabalu in August 2024 has grown into one of Borneo’s leading beverage stores.
To commemorate the achievement and thank the customers who have fuelled its growth, Ai-CHA has launched the Borneo 200 Campaign. The campaign invites people to enjoy their favourite Ai-CHA beverages while discovering the beauty, culture and hidden gems of Borneo, spanning Sabah, Sarawak, Brunei, and Kalimantan.
Running from mid-June to August 31, 2026, Ai-CHA proudly announces the launch of the Borneo 200 Campaign 2026, a large-scale consumer engagement initiative celebrating creativity, local culture, and social sharing across Borneo.
The campaign features three major initiatives: the Borneo Creative Photo Contest, the Social Media Viral Challenge, and the Borneo Mission Card & 200,000 Free Drinks Mega Rewards. Together, these initiatives offer participants opportunities to win exciting cash prizes and the grand reward of 200,000 free Ai-CHA drinks.
Borneo Creative Photo Contest (June 15 – July 31, 2026)
The Borneo Creative Photo Contest invites participants to showcase the beauty, culture, and lifestyle of Borneo through creative photography featuring any Ai-CHA product.
To participate, customers are required to:
- Purchase any Ai-CHA drink or merchandise.
- Capture a creative photo at a landmark, tourist attraction, or local food spot in Borneo.
- Submit their entry via the official online submission form.
With unlimited submissions allowed, participants will have multiple opportunities to win cash prizes totalling over RM25,000.
Social Media Viral Challenge
Outstanding entries from the Borneo Creative Photo Contest will be shortlisted for the Ai-CHA Social Media Viral Challenge.
Selected photos will be featured on Ai-CHA’s official Instagram and TikTok platforms, where participants can unlock additional cash rewards through public engagement.
The top ten fastest participants in each region to reach 1,000 likes or more will qualify for cash prizes totalling over RM17,000. Winners will be required to complete a verification process to claim their rewards.
Borneo 200 Mission Cards & 200,000 Free Drinks Mega Rewards (July 1 – August 31, 2026)
Ai-CHA is also introducing its largest consumer reward program to date — the Mission Card & 200,000 Free Drinks Mega Rewards Campaign.
To participate, customers must:
- Make a minimum purchase at participating Ai-CHA outlets.
- Follow Ai-CHA’s official social media channels.
- Complete five (5) campaign stamps in the Borneo 200 Mission Cards.
Participants who complete all requirements will stand a chance to win individual rewards from a massive pool of 200,000 free drinks.
Valued at more than RM1 million, the giveaway is one of the brand’s largest customer appreciation initiatives.
“The Borneo market is an important part of Ai-CHA’s long-term growth strategy,” said Vincent Ong, chief operating officer of Ai-CHA.
“Our expansion across Sabah, Sarawak, Brunei, and Kalimantan reflects our confidence in the region and our commitment to bringing Ai-CHA closer to more communities. Growth is measured not only by outlets, but also by the relationships we build with customers, partners and local communities.”
Ai-CHA’s growth is especially significant as one of the earliest major beverage brands to aggressively expand into East Malaysia, recognising the market’s untapped potential when few national brands had ventured beyond Peninsular Malaysia. In just two years, the brand has established more than 200 outlets across Borneo, becoming the region’s largest ice cream and tea chain.
According to Andy Sudrajat, Country Manager for Brunei & East Malaysia, reaching 200 outlets is only the beginning.
“Our journey doesn’t stop here. We will continue strengthening Ai-CHA’s presence across Borneo while expanding into more rural communities, particularly in Sarawak and Brunei, so that more people can enjoy the Ai-CHA experience. We also remain committed to listening to our customers and improving our products and services.”
Complementing the celebration, Ai-CHA will introduce its highly anticipated new Matcha Series starting in Brunei in mid-July, in conjunction with the Sultan’s birthday and the Brunei outlet’s first anniversary. In East Malaysia, the Matcha Series is set to launch in August. Customers in Brunei can also head to the nearest Ai-CHA outlet to try the newly launched Chocolate Ice Cream Series.
Looking ahead, Ai-CHA plans to accelerate its expansion by opening approximately 100 additional outlets across Borneo before the end of 2026, while continuing to collaborate with local communities, tourism stakeholders, business partners and government agencies to celebrate the unique identity of Borneo and create lasting value throughout the region.
Visit Ai-CHA on Facebook, Instagram and TikTok to participate and stand a chance to win exciting cash prizes, exclusive rewards and be among the lucky recipients of 200,000 free Ai-CHA beverages. — DayakDaily
