KUCHING, Feb 17: The first batch of 300 Sarawak pineapples are already on their way to Singapore’s local traders for them to test in-market.
Sarawak Trade and Tourism Office Singapore (Statos) chief executive officer Chew Chang Guan said the first batch had arrived in the foreign country earlier this week.
“The demand for fresh produce in Singapore remains strong, and this first trial shipment has been made possible with support from the Sarawak Timber Industry Development Corporation (STIDC) and Harvest Prime Enterprises working on the ground with the local producers in Tanjung Manis.
“Direct flights are vitally important for tourism and trade development between Singapore and Sarawak. The new AirAsia direct flight from Sibu to Singapore has enabled same-day delivery direct from suppliers to our Singapore wholesaler,” he said in a statement today.
Chew further said Statos research identified that Sarawak’s MD2 hybrid pineapples were the perfect choice for this trial as they are popular with consumers but in scarce supply in Singapore.
Sarawak’s MD2 pineapples are prized for their sweet, juicy, and fragrant flesh, which is low in acidity and has an appealing golden colour.
They are also known for their relatively low fibre content, making them easier to eat and digest than other pineapple varieties.
In addition, MD2 pineapples have a longer shelf life and are less prone to damage during transportation, which makes them popular with farmers and consumers.
“We expect more orders from Singapore now that a potential supply chain has been established. This collaboration is an important first step in supporting more Sarawak producers wishing to enter the export market,” he added. — DayakDaily
