1,000 Grab drivers receive certificates for Sarawak Ambassadors Programme

Sharzede (second left) presenting the Certificates of Completion for the Sarawak Ambassadors Programme to Lee (center), who received them on behalf of the 1,000 Grab drivers, witnessed by STB's deputy CEO Yusfida Khalid (second right), Director of Marketing Barbara Atan (right) and Assistant Manager of Marketing Pauline Lim (left).

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KUCHING, Aug 6: Some 220 Grab Malaysia (Grab) drivers out of 1,000 participants achieved a perfect score for the Sarawak Ambassadors Programme on e-learning for e-hailing drivers.

All of them recently completed the course organised by Sarawak Tourism Board (STB) and were awarded with Certificates of Completion today.

In collaboration with Grab, the one-of-a-kind Sarawak Ambassadors Programme on e-learning for e-hailing drivers was launched in October last year and is set to reach out to 5,000 Grab drivers in Kuching, Sibu, Bintulu and Miri.


This is part of STB’s continuous efforts to raise awareness and boost the tourism industry in Sarawak by cultivating drivers to become Sarawak Tourism ambassadors by enriching their knowledge of Sarawak as a tourism destination.

STB chief executive officer Sharzede Salleh Askor said since its launch, a total of 2,183 e-hailing Grab drivers completed the tourism module.

The drivers involved were trained online through Grab Malaysia’s ‘Axonify’, an e-learning platform under the Grab Academy.

The modules which are available in English, Malay and Mandarin language were facilitated by SATT College, covering Southern, Central and the Northern regions of Sarawak.

“Tourism is an inclusive sector and we want more people to be tourism ambassadors who are equipped to welcome our visitors, rather than just a handful, once the borders reopen. That is when the whole industry will thrive further, not only in the hands of a few people. The multiplier effect will be even better.

“To further strengthen the tourism ecosystem, STB has initiated other campaigns to support the local tourism sector such as the intra-state Sia Sitok Sarawak campaign, Sarawak Tourism Online Ecosystem Fund and the Visitors Incentive Package (VIP) incentives,” Sharzede said in a statement, adding that STB always believe in enriching and reaching out to industry frontliners with product knowledge.

At the event, she also presented the 1,000 certificates with the Sarawak Ambassadors car stickers to Grab Sarawak regional operations manager Joyce Lee, who received them on behalf of the drivers. — DayakDaily