By DayakDaily Team
SEPANG, Jan 7: The Visit Malaysia 2026 (VM2026) campaign was officially launched with a goal of 35.6 million international visitors which would generate RM147.1 billion in tourism receipts.
According to a press release, the campaign was launched at the MAB Engineering Complex yesterday (Jan 6), with Prime Minister Dato Seri Anwar Ibrahim unveiling the campaign’s logo, mascot, theme song, and aircraft livery.
The VM2026 logo is a symbol of Malaysia’s vibrant culture, natural beauty, and global appeal, serving as a visual reminder of the country’s readiness to welcome tourists worldwide.
“The logo was creatively unveiled on the aircraft of Malaysia Airlines, Batik Air, and AirAsia. This marks the first time that these airlines will proudly display the logo as part of their aircraft designs, symbolising a united front in promoting tourism and generating excitement for the transformative year ahead,” said the press release.
The event also premiered the official VM2026 theme song, titled ‘Surreal Experiences’ which captures the essence of Malaysia’s unique offerings.
In addition, the Malayan Sun Bear, a proud endangered species and a symbol of Malaysia’s commitment to wildlife conservation, has been adopted as the official icon for the campaign.
“Designed in a lovable, animated style, the Malayan Sun Bear aims to appeal to all ages, evoking a sense of warmth and joy, and further enhancing Malaysia’s image as a welcoming destination for tourists.”
The event also featured the exchange of a memorandum of collaboration (MoC) with key strategic partners, including the Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott International, The Malaysian Association of Tour and Travel Agents (MATTA), and The Malaysian Association of Hotels (MAH).
“These partnerships aim to enhance connectivity, expand marketing campaigns, and deliver exceptional visitor experiences through innovative technologies, seamless travel experiences, and exclusive promotional offers,” it said.
As part of the build-up to VM2026, the Malaysia Sarong Music Run (MSMR) 2025 will be held on February 8 at the Petronas Twin Towers in Kuala Lumpur.
“This unique cultural and fitness event, endorsed by Prime Minister Dato Seri Anwar Ibrahim, is expected to attract over 20,000 participants.
“A celebration of Malaysia’s heritage while promoting a healthy lifestyle, MSMR 2025 is supported by the Ministry of Tourism, Arts, and Culture and will feature collaborations with Locco, known for the Keretapi Sarong, showcasing Malaysia’s multicultural harmony.” — DayakDaily
