KUCHING, Feb 22: Sarawak Tourism Board (STB) has kicked off its annual series of Business Networking Sessions (B2B) to engage with a total of 300 domestic travel agencies and tour operators in West Malaysia.
The sessions are scheduled to be held in Penang at DoubleTree Resort by Hilton on Feb 21; Grand Alora, Kedah (Feb 22); WEIL Hotel, Perak (Feb 23); Aloft Kuala Lumpur Sentral, KL (Feb 24); and Thistle Hotel, Johor Bharu (Feb 25).
Themed ‘Sarawak A Journey Awaits Business Networking Sessions 2022’, these sessions aim to provide a platform to keep Sarawak top-of-mind for stakeholders while promoting the rich land of Sarawak against ita fascinating backdrop of history and mystery, culture, festivals, food and its unique tourism products to domestic travel agencies and tour operators.
STB deputy chief executive officer (CEO) for Marketing Communication, Research and Private Corporate Relations, Suriya Charles Buas said the domestic tourism industry is growing gradually, following the accelerated Covid-19 booster shot rollout across Malaysia.
“This is the perfect time for all tourism players to seize this opportunity to market their products and boost the tourism industry further.
“Through these sessions, travellers are aware of their destination of choice while keeping in mind sustainability and preservation efforts.
“With this in mind, the Sarawak government through STB and the ministry have taken the necessary steps to ensure an eco-friendly, responsible and sustainable tourism industry, in line with the United Nations Sustainable Development Goals,” he said when speaking at the session today.
He also disclosed that in an effort to cultivate a culture of Responsible Tourism amongst personnel from Sarawak Divisional Offices, STB has organised a two-day virtual workshop for its Divisional Tourism Task Group (DTTG) with the objective of inspiring participants to adopt a sustainability mindset.
Last year, STB conducted Sarawak Tourism Virtual Product Update 1.0 and 2.0 virtually for domestic travel agencies and tour operators in West Malaysia and Sabah buyers which garnered positive results from 300 buyers from West Malaysia, the ASEAN region and Sabah, along with over 30 sellers from Sarawak’s travel and tour services sector.
For more information, visit STB’s website at https://sarawaktourism.com. — DayakDaily
