By DayakDaily Team
KUALA LUMPUR, Jan 20: Starbucks Malaysia is redefining customer loyalty with the launch of its newly revamped Starbucks Rewards Program, featuring the highly anticipated STARS For Everyone (SFE) and Multi-Tier Redemption (MTR) systems.
According to a press release, the revamped rewards programme redefines how customers can earn and redeem STARS, ensuring that every visit to Starbucks is more rewarding than ever before.
This reinforces Starbucks’ commitment to creating a seamless and personalised loyalty experience that caters to the unique preferences and lifestyles of all its customers.
Starbucks Rewards members can now earn STARS regardless of their preferred payment method:
- RM1 = 2 STARS with a Starbucks Card or the Starbucks Mobile App.
- RM1 = 1 STAR with credit cards, debit cards, e-wallets or cash.
By offering a broader range of ways to earn STARS, Starbucks Malaysia is creating a loyalty programme that aligns with the diverse lifestyles and spending habits of its customers.
Whether you’re a frequent app user, prefer cash, or enjoy the convenience of card payments, the Stars For Everyone feature makes every Starbucks visit more rewarding.
The all-new Multi-Tier Redemption (MTR) system offers Starbucks Rewards members unprecedented flexibility in how they redeem their STARS, ensuring that loyalty is rewarded with greater variety and personalisation. The redemption tiers include:
- 50 STARS: A free Espresso Shot, Frappuccino® Chips, Syrup or Drizzle.
- 100 STARS: 50 per cent off any Handcrafted Beverage.
- 200 STARS: A free signature food item or a Tall-sized Handcrafted Beverage.
- 250 STARS: A free slice of Cake or a Grande-sized Handcrafted Beverage.
- 300 STARS: 30 per cent off merchandise or whole bean.
- 500 STARS: A free limited-time offering.
At the same time, Starbucks Malaysia reminded that redemption tiers and rewards are subject to change at any time as Starbucks continually refreshes and enhances the program to meet evolving customer preferences.
The Starbucks Mobile App has undergone a comprehensive redesign to perfectly complement the new Starbucks Rewards programme, introducing a host of exciting updates that enhance usability, streamline navigation, and provide customers with a more intuitive and rewarding digital experience.
- Home Page: A streamlined design for quick access to essential features.
- Rewards Page: A dedicated session to track STARS and browse redemption options.
- Scan & Pay Page: Faster and more intuitive payment options.
Whether tracking rewards, redeeming STARS, or simply exploring the app, customers can now enjoy a digital experience that’s as exceptional as the coffee itself.
Starbucks Rewards members can elevate their loyalty experience by becoming a STAR Luxe member. STAR Luxe membership offers unparalleled perks such as:
- Complimentary STAR Luxe birthday reward.
- Invitations to special events and coffee experiences.
- Access to exclusive STAR Luxe merchandise.
- Privilege pricing on selected items.
- Early access to the Designer Series pre-launch.
- RM5 off when bringing your own Starbucks tumbler.
- Priority service through the Express-O Lane.
With even more exciting benefits to be introduced in the future, STAR Luxe redefines what it means to be a Starbucks Rewards member. Stay tuned for more details about the exclusive STAR Luxe membership upgrades, set to be announced in February 2025.
Offerings, benefits, and terms of the Starbucks Rewards Program are subject to change. Head on over and sign up for Starbucks Rewards through the Mobile App (Starbucks Malaysia) or visit your nearest Starbucks store to join and start earning STARS today. For more information, visit www.starbucks.com.my to learn more about the Starbucks Rewards Program. — DayakDaily
