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KUCHING, Aug 17: Starbucks Malaysia will inaugurate its first Signing Store in Borneo, located on the ground floor of Vivacity Megamall.
This store, which aims to uplift the local community by fostering inclusivity and celebrating the vibrant culture of the Deaf and hard of hearing people, marks a significant milestone in the market as the third Signing Store in Malaysia after Kuala Lumpur and Penang.
Since its soft launch on July 27, the store here has seen an overwhelming and positive response from its customers.
Berjaya Food Berhad group chief executive officer and Starbucks Malaysia & Brunei managing director Dato Sydney Quays said creating a space that truly embraces diversity and empowers the Deaf and hard-of-hearing community has been a journey close to their hearts.
“The opening of the Signing Store at Vivacity Megamall reflects our unwavering commitment to making a positive impact in the communities we serve.
“Through this store, we aim to create a welcoming environment that not only offers exceptional coffee but also fosters a sense of belonging and equal opportunity,” he said in a statement, prior to the store’s grand opening ceremony which will be held at 2pm later today.
Since 2016, Starbucks has opened over 20 Signing Stores in China, Indonesia, Japan, Malaysia, and United States of America, and it remains the only coffee chain brand in Malaysia to establish stores dedicated to supporting the Deaf community.
As part of this occasion, Starbucks Malaysia introduces an exclusive range of Signing Store merchandise including keychains, tote bags, ceramic mugs, stainless steel tumblers, plastic cold cups, and limited-edition Starbucks Card, available exclusively in Signing Stores. — DayakDaily
