Sarawak’s first ever pavilion launched at IMEX Frankfurt 2023

Snowdan (first row standing, fourth left) and others in a group photo during IMEX Frankfurt 2023 in Frankfurt, Germany.

KUCHING, May 24: The first ever Sarawak Pavilion has been launched at the prestigious International Incentive Travel, Meetings, and Events (IMEX) Frankfurt 2023 in Frankfurt, Germany, marking a major milestone for Sarawak as it positioned itself as a key player in the global business events industry.

According to a press release, the Sarawak Pavilion, themed ‘Tribe Legacy Sarawak’, showcased the region’s rich heritage and impactful developments, and the event was held from May 23 to May 25, 2023.

Sarawak Deputy Minister for Tourism, Creative Industry, and Performing Arts (Creative Industry and Performing Arts) Datuk Snowdan Lawan was present to launch the event.

“With the aim of propelling Sarawak as a driving force in business events, this initiative perfectly aligned with the Post-Covid-19 Sarawak Development Strategy (PCDS 2030).

“It also augurs and aligns well with what the Premier of Sarawak said during the ‘Anak Sarawak Awards’ in Kuching recently that Sarawak will become the first legacy capital for business events in Malaysia and Borneo.

“The focus of the strategy emphasised on six pivotal economic sectors namely, manufacturing, mining, agriculture, tourism, forestry, and services, which are supported by seven key enablers namely digital transformation, innovation, education, infrastructure, utilities, transportation, and renewable energy,” the press release read.

At the Sarawak Pavilion, visitors were treated to a captivating exhibition that highlighted the legacy of Sarawak’s tribes and the region’s significant contributions.

The pavilion also provided a platform for local small and medium enterprises (SMEs) and non-governmental organisations (NGOs) to showcase their products and beverages, further exemplifying Sarawak’s commitment to supporting its local communities. — DayakDaily