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KUCHING, June 16: A high-end Siong How Exclusive, the first for the brand, will open at La Promenade Mall next month.
It will be the homegrown electrical and homewares franchise’s 14th outlet in Sarawak and the beginning of its new ‘Siong How Exclusive’ branding.
At over 12,000 square feet, Siong How Exclusive will occupy one-third of the mall’s level three.
According to Hock Seng Lee (HSL) executive director Tony Yu, Siong How Exclusive will add significantly to La Promenade Mall’s Home section, which also has Mr DIY, The Bath Shop, and Hoan Gallery.
“Siong How is already the largest electrical and home appliance store in Sarawak, and we are especially pleased they’re building a new premium outlet at La Promenade.
“There is great synergy between Siong How Exclusive and La Promenade, which is Sarawak’s largest gated community. We’ll be collaborating closely with home buyers and shoppers on the best deals,” he said in a statement today.
Meanwhile, Siong How Exclusive managing director Lo Kok How said the new outlet would feature brands including Samsung, LG, Panasonic, Electrolux, Midea, Haier, Faber, and Alpha.
“Retail has changed a lot in the last few years. Physical stores can offer services and hands-on demonstrations. Making decisions like which air conditioner to purchase, which TV size, and trying out new features is much easier and stress-free when you can talk to professional sales and service personnel.
“This is why many technology brands, including Apple, insist on having physical stores: for hands-on demos and after-sales service,” he stated.
As a tenant of HSL’s mall, Siong How will be part of the developer’s upcoming sales events, from festive season promos to showhouses.
The brand has already taken part in the HSL Raya Property Fair and is currently in talks for year-end property fairs.
La Promenade is located along the busy Kuching-Samarahan Expressway. Strategically, it is an equal distance from the airport, city centre, and public universities like Universiti Malaysia Sarawak (Unimas).
The 200-acre development is HSL’s flagship and is planned to be a township within a park. Significantly, it is the first and only real estate to win the industry’s trifecta of awards for landscaping, architecture, and recognition from the developer’s association.
La Promenade Mall is the commercial focal point of the estate, housing several other well-established Sarawak brands such as Black Bean Coffee & Tea, Foo Man Ting, SugarBun, Hoan Gallery, Rice King, and Zoro.
Besides Siong How, HSL’s leasing team is expected to announce another major tenant on L2, the food and entertainment section of the mall, in the next few months.
An expansion of the mall, together with apartments, is in the planning stages. — DayakDaily
