Samariang Aman 3: Rumah Flora sales campaign extended after stellar opening weekend with 10 house sales

A render of the next phase of Samariang Aman 3 homes, which includes single and double-storey terrace homes.

By DayakDaily Team

KUCHING, May 30: Hock Seng Lee (HSL) has extended its Samariang Aman 3 Rumah Flora sales campaign to a full month, now ending on June 23, following positive response with nearly 10 house sales during the first weekend of promotions that began on May 23.

The developer reported strong interest in its new Rumah Flora, a garden-themed single-storey semi-detached home.


Assistant sales and marketing manager Angie Joan Daniel said visitors are impressed with the generous land area of each home and features like high ceilings.

“The general feedback is that Samariang Aman 3 offers premium features at reasonable prices. We are proud to offer landed properties at prices more affordable than some apartments. The successful sales during the opening weekend demonstrate that we are meeting market demand. We conducted extensive surveys before launching Samariang Aman 3,” she said in a media release today.

Crowds came non-stop during the opening weekend at Rumah Flora, Samariang Aman 3’s fourth and latest showhouse on May 23, 2024.

HSL first announced Samariang Aman 3 in mid-2020, with five phases currently open for sale. It remains one of the largest landed-only housing developments in East Malaysia.

Covering 310 acres, the estate is master-planned to include a 31-acre centralised open space, nearly the size of Kuching Reservoir Park.

“The park, once completed, will be a highlight of this housing estate. It’s rare to have a park of this size right at your doorstep,” Angie said, adding that HSL is also building a cycling track that loops around the entire development.

Rumah Flora is the fourth showhouse HSL has built for this project. It features extra-large openings to showcase garden areas and ample cross-ventilation.

Project architect Chai Si Yong, of PDC Design Group, noted that locals still prefer landed housing for various reasons.

“In a landed home, it’s your house and your land. As your family grows, you can easily do extensions. These homes also come with very high ceilings as standard, which is important because ceiling height is not something homeowners can easily change when renovating or extending. If anyone can afford it, they will always choose landed housing,” he shared.

NgekTsai (right), a social media star with a following of over 700,000, is the spokesperson for Samariang Aman 3. The talent has been a resident of Samariang Aman for almost 10 years.

The extended sales period will include family-friendly activities at Rumah Flora, including colouring contests, free ice cream, food, and sand art sessions on June 1. It will also feature a variety of food trucks, including Swee Kang, Cloud 99, and Sushi Chef at the event.

The green housing development includes most typologies, including single- and double-storey, terrace and semi-detached homes. The launching phases of almost 200 units are all sold out.

Samariang Aman 3 is a continuation of the original Samariang Aman and 2, which won the housing developers’ award for Best Masterplanning.

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