By Karen Bong
KUCHING, July 23: The highly anticipated Kuching Festival Food Fair 2025 has received a major boost with a RM170,000 sponsorship from Pepsi, marking the first time the global beverage brand has come on board as the sponsor of the iconic event.
Kuching South City Council (MBKS) Mayor Dato Wee Hong Seng emphasised that Pepsi’s sponsorship is a significant show of confidence in the spirit and potential of Kuching city, its people, and cultural celebrations.
The Kuching Festival Food Fair 2025 will take place from July 25 to Aug 17 and is expected to feature over 300 food stalls, drawing tens of thousands of visitors each night.
It continues to serve as a vibrant platform for local entrepreneurs, food innovators, and artisans to showcase their culinary creations and engage with the community.
“It is a celebration of community, creativity, culture and most certainly culinary excellence. We are particularly proud that our city’s gastronomy scene has gained international recognition with Kuching being part of the Unesco Creative Cities Network under the field of Gastronomy.
“This affirms our commitment to preserving and promoting culinary traditions while embracing innovation and sustainability,” he said during a press conference at MBKS Headquarters today.
Pepsi’s involvement, Wee noted, reflects a strong sense of corporate social responsibility and a genuine partnership with the people of Kuching.
“Your decision to support the Kuching Festival Food Fair reflects a deep understanding of the role corporations can play in enriching the lives of the community,” he said.
Wee believes this collaboration will not only enhance the festival experience for visitors but also elevate Kuching’s gastronomy industry, opening up new creative opportunities for local businesses and young talents.
“As we look forward to this year’s most vibrant and flavourful edition yet, we also look forward to building a long-term partnership with Pepsi in the years to come,” he added. — DayakDaily
