MAGGI revs up Gawai Dayak festivities with “Jom Masak & Menang Bersama MAGGI”contest

Lo (left) participating in a MAGGI cooking demo.

KUCHING, May 3: Come Gawai Dayak, thousands of celebrants will be on the road back to their families in their respective hometowns where they will be busy housecleaning, grocery-shopping and cooking in preparation for the annual family feast and get-together.

Through it all, MAGGI has long been a part of East Malaysians’ daily lives, whether it’s a mother preparing breakfast for her children, a university student whipping up something quick and easy or family and relatives coming together to prepare local favorites.

This year MAGGI is ramping up the festivity mood with its “Jom Masak & Menang Bersama MAGGI” contest, which started May 1 and will end on June 30, 2019.

“I commend MAGGI for holding its fifth edition of ‘Jom Masak & Menang Bersama MAGGI’ contest in conjunction with Gawai Dayak, as it gives people from other cultures the opportunity to learn and understand about the significance of the harvest festival to the Dayak community,” said Batu Kitang assemblyman Lo Khere Chiang during the launch of the “Jom Masak & Menang Bersama MAGGI” contest at Emart Batu Kawa here on April 27.

(from third left) Lo and Lee poses with (from left) EMart Supermarket assistant manager Pui Yung Ann and MAGGI Malaysia Consumer Marketing manager Ivy Tan Link Cheh at the campaign launch.

“Cultural festivals like Gawai Dayak play a great role in building social cohesion and reinforcing links between generations as family members and relatives come together to celebrate their cultural heritage over a lovingly prepared meal. In this, MAGGI has been a favorite household brand for generations, and has become synonymous with Malaysian cooking,” added Lo, who is also Padawan Municipal Chairman.


To stand a chance to win any of the “Jom Masak & Menang Bersama MAGGI” prizes, entrants just have to buy participating MAGGIproducts, collect packaging as proof of purchase (POP), answer two simple questions and submit the forms via dropbox or by mail.

Celebrants can look forward to the build-up to the joyful season with the line-up of great prizes to be won during the two-month contest.

There are 15 per cent more prizes to be won this year, with entrants standing a chance to win a Limited Edition X-Series Isuzu D-Max truck worth RM136,000, cash prizes worth RM8,000, kitchen appliances worth RM13,500 as weekly prizes throughout the contest period, and petrol cards worth RM100 for every 1000th qualified entry.

“Since MAGGI first held this annual contest series in 2015 especially for our East Malaysian customers in conjunction with the Gawai Dayak and Kaamatan harvest festivals, we have strived to make each edition bigger and better, with even more prizes to be won by our loyal East Malaysian customer base,” said Nestle Sarawak branch manager Lee Tsuen Fu at the launch.

MAGGI will also be carrying out 12 exciting roadshows this year in the run-up to the Grand Finale, with Era FM Cruisers appearing at selected locations. Watch out for these roadshows as consumers can come away with exclusive MAGGI bag giveaways with purchases of MAGGI products worth RM25.

Besides the “Jom Masak & Menang Besar with MAGGI” competition this year, consumers can enjoy the additional flavours of their Pedas Giler line as MAGGI is releasing its MAGGI Pedas Giler 2X bowl – which is 2X the spiciness and 2X the tastiness!

“Offering a wholesome and tasty solution to the family’s cooking needs, from MAGGI’s tasty and aromatic seasonings made with real spices or our springy instant noodles made with high quality wheat, MAGGI’s 2-Minute Noodle (M2MN) remains a hearty breakfast option for breakfast for today’s families that need to adapt and keep pace with the daily challenges,” said Lee.

MAGGI Kari noodles, in particular, offers a “Dua Cara” cooking method which allows families to enjoy this irresistible variant as a soup dish or as a “mee goreng”.  Made with a blend of 12 spices and real chillies, the spices in MAGGI Kari will bring out the flavour in any variety of fresh ingredients like meat, vegetables or egg added to create a balanced meal, making for a perfect “mee goreng” breakfast for families on-the-go.

For more information on how you can enter and win the “Jom Masak & Menang Bersama MAGGI” contest, visit https://www.maggi.com.my/maggi-happenings/gawai-kaamatan-2019 or its Facebook page at www.facebook.com/MaggiMalaysia. — DayakDaily