By Ling Hui
KUCHING, Aug 26: In conjunction with the Hon Lee brand’s 63rd anniversary and grand relaunching ceremony, H&L Xtra at Eco Mall, Petra Jaya here is offering huge price slashes and promotions and giving away some of their best-selling housebrand products for free.
From Aug 25 to 28, H&L Xtra customers can enjoy the Purchase with Purchase (PWP) promotion and save up to 60 per cent.
With every purchase of RM50 and above storewide at H&L Xtra in a single receipt, buyers are entitled to purchase one of the selected items at discounted prices.
The selected items include Hon Lee’s canned sardines in tomato sauce, canned mushrooms, bottled chilli sauce, assorted hand wash, lime/lemon dishwashing liquid, bleach, facial tissues, and toilet paper.
Meanwhile, H&L house brand items such as disposable masks, scouring sponges, vinegar, and cloth tapes are under the ‘Buy 1 Free 1’ deal.
Customers who spend RM150 and above in a single receipt at H&L Xtra will get one throw of the dart at a designated booth at the mall entrance.
For every purchase of RM300 and above in a single receipt, one will get one dart throw and a Hon Lee canned sardine in tomato sauce.
Those who can strike certain scores on the dartboard will get to redeem more house brand products for free.
The brand relaunching event aims to create awareness among H&L’s valued customers about its house brand Hon Lee.
In 1959, H&L founding owner Bong Sung Siew first registered the grocery shop as Chop Hon Lee.
From a small-scale family-based business, H&L has grown into one of Sarawak’s major players in the retail industry, with a strong distribution of 14 outlets in Kuching, Samarahan and Serian. — DayakDaily
