By DayakDaily Team
KUCHING, Oct 22: Borneo Empurau Farm & Resort has become the first tourism product in Sarawak to receive Platinum recognition under the Malaysia Tourism Quality Assurance (MyTQA) programme, placing it among 30 tourism products nationwide to attain the highest rating.
According to a TVS report, Deputy Minister of Tourism, Arts and Culture Chiew Choon Man said the achievement demonstrated Sarawak’s ability to develop tourism products that meet high-quality standards and offer reliable experiences for domestic and international visitors.
To date, 116 tourism products nationwide have received MyTQA recognition, including 10 in Sarawak, with ratings ranging from Silver to Platinum.
“This achievement is not only a source of pride for the recipient, but also proves that tourism products in Sarawak are capable of reaching high quality standards and providing a quality, reliable travel experience,” he said during his speech at the MyTQA Recognition Presentation Ceremony here today.
He said the programme, implemented by the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), aims to recognise tourism products that meet established quality and service standards, thereby boosting tourist confidence.
MyTQA has three tiers of recognition — Silver, Gold and Platinum — based on assessments of product quality, facilities and service standards.
Meanwhile, two other Sarawak tourism products, Lambir Hills National Park and Loagan Bunut National Park in Miri, received Silver recognition following a reassessment. Both parks are managed by the Sarawak Forestry Corporation (SFC).
Chiew emphasised that the recognition should not be regarded as an end goal, but as an impetus for tourism operators to continuously improve their products, service quality and competitiveness.
“The recognition received today should not be seen as the end point, but rather as a catalyst for all operators and industry players to continue raising the bar in product standards, service quality, and competitiveness within the tourism industry,” he said. – DayakDaily
