Borneo Fashion Week 2017 presents iconic Borneo fashion to the world

Picture showing designs by Von Jolly Couture will be among those that will be showcased at the BFW2017. - BFW2017

KUCHING: Fashion lovers get ready to spot the “who’s who” of the local and international fashion world as they descend upon Kuching for the Borneo Fashion Week 2017 (BFW17) at B744 Art Centre Bintawa here from July 7 to 9.

This inaugural fashion event will see twenty acclaimed international and Malaysian designers showcasing their designs such as Nila Palacios from Venezuela, Afsana Ferdousi fron Bangladesh, Amanda Brown, Rasta Rashid, JoDisaya, UVA, Iman Lough and Tamma all of whom are from Malaysia.

On the homefront, Sarawak’s own top designer, Datuk Raymond Jolly will present creations from his renowned fashion brand Von Jolly Couture.

“Speaking on behalf of our fashion label Von Jolly Couture, this spectacular idea of the inaugural Borneo Fashion Week 2017 is absolutely brilliant! As a person who puts Arts and Culture before our name, this is going to be a great breakthrough in breaking the barrier of arts and culture, per se, into an international level of the fashion world,” said Raymond, who is one half of the creative force behind Von Jolly Couture (the other is his nephew Aaron George Von Jolly).

“Having penetrated into the fashion market in Paris and Istanbul, we do not think that any lines should be drawn as yet. Instead, to be able to return to our home ground to showcase our work here in Borneo is certainly something that we have been looking forward to for a while now.

“This will also be our way to give back to our community here in Borneo and our little gesture to say thank you to our own homeland,” he expressed.

Also joining Raymond in representing Sarawak is Miri-born Noraini Allision Salleh who is the creative force that drives her Pua Heritage Boutique’s in-house brand N.Inspired.

The University Malaya law graduate began her foray into the fashion industry in 2013 and built the company and brand from the ground up since its inception.

Sharing the philosophy behind Pua Heritage, Noraini said Pua Heritage was created to answer a call.

“We believe that looking back to one’s heritage is the answer for us to move forward. Every design is infused with ethnic touches be it in the motifs or in the fabric itself.

“Our in-house brand N.Inspired intends to inspire others to be creative in cultivating new form of fashion expression,” she explained.

As a Malaysian, and in particular a Sarawakian designer who has penetrated the international market, Noraini is looking forward to the BFW17.

“It will create new waves of hype in the Malaysian fashion industry by adding another event to the international fashion calendar,” she said, adding that BFW17 will also allow new and and upcoming designers to display their creations and to further expose their talents to a much wider audience as well as getting them in touch with potential clients.

Meanwhile, BFW17 director Stephanie Alcantara said the three-day event will provide a perfect platform to promote talented local designers and to showcase their unique art.

“It will also promote networking among Sabah, Sarawak and Brunei’s socialites, fashion industry
professionals including retail buyers, fashion journalists, trendsetters and tastemakers.”

She added that a host of key influencers, socialites and VIPs in the business, fashion and lifestyle arena, celebrities, retail entrepreneurs and buyers from around Malaysia and Asia, as well as the country’s foremost media are expected to attend the event.

“The event presents the opportunity to put the iconic Borneo fashion on the world stage of fashion, which is our ultimate aim,” said Stephanie who also noted that Kuching’s beautiful landscape provides the best backdrop to present on one-runway talented local designers as well as international designers.

At BFW17, all emerging designers will also be competing for ‘The Most Promising Designer Award
2017’ and a fashion scholarship from Lim Kok Wing University worth more than RM100,000.

The selection process for the award will be based on original creativity and judged by a panel of judges and will be announced on the final day of the event.

BFW17 is expected to attract about 5,000 participants during the three-day event, which will include emerging designer shows, makeup workshops, retail booths, photographers’ booths as well as a red carpet cocktail soiree and presentation of ‘The Most Promising Designer Award 2017’ on the final day.

The Yang di-Pertua Negeri’s wife Toh Puan Datuk Patinggi Raghad Kurdi Taib and Chief Minister’s wife Datin Amar Juma’ani Tuanku Bujang are also expected to attend this highly anticipated event.

Part of the proceeds from BFW17 will be channeled towards the Penan Women Project.

“The project focuses on helping the women of the indigenous Penan tribe with earning regular incomes from crafting handmade bags.

“It will help to ensure the continuity of their heritage such as weaving as the Penan women are expert weavers despite having no formal education. Their patterns are intricate; the quality of their work is excellent,” said Stephanie.

BFW17 is supported by Borneo 744, Malaysian Global Innovation and Creativity Centre (MaGIC),
Sarawak Tourism Board, Hitz FM, Era FM, Fabriko, Cahya Mata Sarawak Berhad, AirAsia Berhad,
Grand Continental Hotel, Essentials Hairdressing and Cutting Edge, The Hair Salon, House of Flowers & Gifts, ADEN House of Flowers and UBER.

From July 7 to 9, UBER is offering RM5 off per ride to each guest. To enjoy the promotion, guests can quote the code #KCHBFW17 when booking their UBER (terms apply).

For more information on BFW17, contact 012-6093224 or visit www.borneofashionwekk.com or www.facebook.com/BFW2017.-dayakdaily.com